Wednesday, October 24, 2012

The Chat Room: Social Media Workshop

Despite having completed my studies I had access to to attend a social media seminar for free through RMIT.

Run by The Chat Room, an organisation set up by a couple of entrepreneurial communications professionals not much older than myself, this free ticket was a great chance to further my knowledge.

There were seven speakers covering the following areas:
  • Marketing Meets Social Media and Business
  • Making the Transition (to social media)
  • Create Your Social Empire with Various Platforms
  • Case Study - The Australian Hot 50 Restaurant Award
  • Talking with Consumers, Not at Them, Online and offline
  • Evoking Emotion and Creating a Movement
  • What is Social Media and Why it Matters
Each speaker has worked extensively and achieved fantstic things within their fields. For some it was about moving with the times and embracing social media in order to keep in front of the game, for others it was starting their own business entirely online as that is the only true way to make it work in today's internet based climate.

At times the seminar covered areas I was already familiar with however as someone beginning to pave their career it can never hurt to hear similar information portrayed in a different way.